The changing game
Fabric supplier offered soft furniture factories to experiment.
29/04/2016
In the run-up to spring, ARBEN has held its traditional campaign Stylish season. Conditions were simple: ARBEN offered fabric for soft furniture, provided by factories. Models, dressed in the ARBEN campaign fabrics, were presented on trade podiums — for customers’ appreciation. Thus, Stylish season has encouraged creative cooperation between ARBEN and its clients.
The campaign was actively promoted on the ARBEN website and in VKontakte social network. More than 100 companies took part in the Stylish season, in general ARBEN has processed around 400 applications. Team of experts has chosen 7 out of 68 podium designs. Photos of these couches were posted online for voting.
According to the company, visitors of the website and ARBEN’s VKontakte page were voting actively, with a big number of likes and shares, which secured high promo-effect not just for ARBEN, but also for factories taking part in the campaign. As a result of the voting, the winner of the Stylish season was a Novosibirsk factory DOSS. Its Milana couch got 183 votes. Filatoff factory from Ekaterinburg (couch Elizaveta 12) and Rostov factory Palisandr (couch Oligarch) took second and third places respectively. ARBEN has granted money rewards to top three winners.
