New collection of Interprint furniture decors givesfood for thought about global transformations.
In 2016 Interprint has marked an anniversary of a special kind. Ten years ago the company has launched a project Furniture Days. These are annual presentations of new collections of furniture decors, taking place in the company’s headquarters in the German Arnsberg.
Premier displays of Interprint’s new designs are the events of ideological, or, to be more exact, philosophical-aesthetic character. Interprint proves that decor trends do not come out of nowhere, but reflect real changes in the world, society and people’s mindset.
The geography of presentations is not limited to Germany. And although the history of Russian Furniture Days accounts for just three years, it already has its faithful fans and traditions. Thus, demonstration shows always take place in the framework of the biggest Russian thematic trade fair Mebel.
In 2016 Interprint has presented its concept t r a n s f o r m. It became a logical conclusion of the trilogy, started in 2014 with Into Spaces collection, dedicated to materialization of space and supported in 2015 by the idea of visualization of time under the aegis On Focus.
Furniture Days visitors saw a mini-performance about transformations of the environment by Maurizio Burrato, Interprint Chief Designer (monologue in English) and Stepan Popov, Interprint RUS Marketing Manager (translation into Russian). Magic Cube was a conceptual decoration — mobile presentation stand, which was transformed each time, when a new group of decors of the collection was discussed.