That’s Living interior shops to emerge in Russia.
A four-story showroom of That’s Living opened its doors on Tverskaya street, in the very heart of Moscow. Being a monobrand store of an American premium company Caracole, the salon offers over 300 furnishing items. All the complementary products there are presented by That’s Living own brand.
The importance of the project for both Russia and the US is stressed by the presence of Caracole’s executive director Paul Seston and vice president of international sales Philip Pfeifer.
That’s Living target audience is the premium segment customer who is no stranger to architects and designers. While organizing the showroom opening Kataryna Dmoch, the founder and creative director of That’s Living, approached Condé Nast, the publishing house issuing AD and Tatler magazines. The former attracted Moscow design talents, and the latter invited Russian celebrities.
Kataryna Dmoch has ambitious plans about Russia, she has already got exclusive rights to represent the brand in Moscow and Sochi. Being situated on the two stories of Mandarin shopping mall, the Sochi store was opened a month earlier than the Moscow one. By 2020 That’s Living is planning its expansion towards St. Petersburg, Kazan, Krasnodar and Ekaterinburg, besides, an online shop offering quick delivery to any region across the nation is to be launched.
“Our aim is to offer Russian customers exquisite and comfortable interior furnishing. The goods that you can buy in Moscow and collect right away,” says Kataryna Dmoch. “It is our key competitive advantage. Caracole is a brand widely known by designers, however, the customers have to wait up to eight months to collect the company’s products in Russia. Our arrangements with Caracole allow to considerably reduce the delivery time.”