A brand that is focused on the future
Russian consumers pay special attention to the products of famous world brands. The GRASS company takes this into account and actively promotes its brand in the Russian market.
21/03/2016
In Russia, GRASS focuses on the two sales channels — furniture manufacturers and distributors. According to Olga Donhauser, the head of GRASS regional sales in Russia, in both cases it is crucial to cooperate with partners on the ground.
“Fortunately, we have reliable partner companies in Russia, for joint participation in exhibitions in particular. Our success depends on the success of our partners. Therefore, the marketing policy of GRASS aims first of all to increase the popularity of our brand in Russia. The Russian furniture market pays close attention to technologies in the field of furniture fittings, and the buyer of kitchen and other furniture is interested in its technical capabilities and design, so GRASS should use this chance to promote its products among end-users.”
To improve contact with the target audience, GRASS has chosen a specialized marketing agency in Russia, with a good knowledge of the market and local mentality.
“Despite macroeconomic circumstances, we will continue to work in the once chosen direction and invest in accordance with the adopted plan. In particular, the program of our brand popularization and the cooperation with the Moscow State Forest University will be continued. We plan to become closer to our audience — Russian furniture makers and interior designers, to inform them better about the latest developments in the field of furniture hardware, to show, using the example of European and Russian furniture companies, what results can be achieved by creating the final product with the help of modern solutions in the field of components, which GRASS offers. All our marketing efforts will be directed at this interaction in the near future.”
