Sidak-SP is keeping product range and prices up to date
The company is reducing prices on importedproducts and launches production of block fronts.
06/12/2016
Taking into account the actual economic situation and current prognosis of development of consumer demand on furniture, Sidak-SP top-management has taken a decision to optimize the product range and bring its price policy in line with the current situation on the market.
Thus, the company has significantly reduced prices on the product range of Select program, which includes collections of matte and high-gloss acrylic plastic Acryline, collection of decorative synthetic leather Leatherline, as well as Softline and Glossline collections, offering exclusive European decors.
Exeptionally high quality and adaptability to streamlined manufacture ensure products from this collection solid poisition in the premium segment. With the new system of price formation, Select products will remain premium class, but will become accessible for a wider range of consumers, including those who were interested in buying them, but due to relatively high price chose other materials instead.
The company emphasized that the price drop is not a promo campaign and is permanent. This became possible thanks to system measures, which Sidak-SP has been taking for the last two years. The company was pursuing a balanced price formation policy, aimes at adequate containment of price on imported products. At the same time internal business processes were optimized and constructive dialogue with key suppliers of components was held. As a result of this circumspect approach, Select program flatwork saw an average 15% price drop, while fronts enjoyed an up to 25% price drop.
The situation is different however with the Contour block fronts program: in this case price reduction, in the first place, is conditioned by Sidak-SP’s successful import substitution. In the first quarter of 2017 the company will launch its in-house production of furniture fronts in the envelopment technology. At the same time the current warehouse product range of block fronts and additional components made abroad is offered with a 20% discount already now.
Gradually the company will form a vast program, which will include designs from the current Contour product range, manufactured on its own factory with co-operation from Italian producer, as well as new options of block front. After the launch of the new line, Sidak-SP clients from both Russia and Eurasian Economic Union countries, will get a full range of benefits.
Firstly, the product range of block fronts, additional elements and accompanying accesssories will extend significantly. Profile for fronts production will be available for purchase. The product line will be presented in a complex, the number of options of furniture arrangement will increase, which will allow to make kitchen more functional. New unique ways of finishing and de corating of fronts, meeting the requirements of modern inerior design, will appear.
Secondly, production of oversize items will be available, which will open new possibilities for individual solutions, tailor-made for a particular client.
Last but not least, the price range of block fronts will extend significantly, making Contour products relevant for a bigger number of clients. With more economic production technology, block fronts will become a decent and practical alternative to products from natural wood.
