Kare is never enough

German brand’s second store opened in Ekaterinburg.

17/12/2015

DNK group, the official franchisee of the German company Kare in the Urals, has opened the second store of the famous brand in Yekaterinburg. A small salon of 80 sq. m has started its work in the “Architect” specialized furniture centre. Along with this trading floor the DNK group runs the large Kare store of 350 sq. m in the shopping center “Gallery 11”.

“In the large Kare we present our full range of goods,” — says DNK group’s Director General Dmitry Kechkin. “We opened a small salon in order to improve cooperation with designers and demonstrate the possibilities of the brand in the development of integrated projects. Studio in the “Architect” works in an experimental format. Let's see how it will show itself, and then we’ll draw conclusions about its expediency.”

At the end of May 2016 Saratov Kare store also had its first buyers. It became the tenth franchise of the German brand in Russia. The area of 1,000 sq. m features conceptual accessories, furniture, lamps and ceramics. There is also a “bohemian’ cafe. Peter Shonhoffen, the owner of the brand, who took part in the opening ceremony of the store, found such merger an exemplary representation of the brand concept.

“This is an amusement that can provide additional customer traffic,” – admiringly noted Mr. Shonhoffen. “Unusual 'futuristic' dishes and drinks will help customers to find inspiration.” Today there are also Kare stores in Moscow, Chelyabinsk, Rostov-on-Don, Irkutsk, Nizhny Novgorod, Krasnodar and St. Petersburg. 

 

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