Ormatek company became the exclusive official Russian representative of Tempur & SealyInternational Inc.
The Danish corporation Tempur & Sealy International Inc. is a recognized world leader in the design and manufacture of products for sleep. It can be called the engine machine of the international mattress industry. For a market giant with such reputation, achievements and ambitions, there was certainly no room for error in choosing a partner when it was entering the Russian market.
The collaboration with Ormatek was initiated in December 2015, when the representatives of Tempur & Sealy International Inc., following the results of independent monitoring of the Russian market, picked upon the Ormatek Group.
In the first half of 2016 Ormatek team proved its competence and proved itself as a reliable and stable partner that meets the most stringent international standards of conducting business.
From now on Ormatek will import Tempur products directly to Russia and also deal with the whole supply process, including logistics throughout Russia, supplies by retail and wholesale distribution channels, service organization, as well as advertising and marketing promotion.
Cooperation on the terms agreed by the parties opens promising prospects for the Russian company and its trade partners and provides an additional competitive advantage.
Muscovites can already assess the breadth and attractiveness of the Tempur, Sealy, Stearns & Foster product lines. In the biggest metropolitan specialized centers (Roomer, Mobel Expo, “Tri kita”, “Mebel-park”) Ormatek has opened showrooms, where products from Europe and America are presented. The launch of similar trading floors in St. Petersburg and a strong expansion in the regions is on the roadmap for 2017.
Tempur products will be also presented in the retail stores of Ormatek along with its own assortment. Several variations of exhibiting have been developed for this purpose: from the compact demonstration counters to larger podiums with a dedicated branded area within the territory of the fully-fledged Ormatek store.